Guide
Why Similar Products Can Create Very Different Decisions
Two products can look nearly identical at first glance.
Blog
Tips, updates and the occasional story from the Datafeedr team.
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Guide
Curating More Resilient Product Sets With Multiple Merchants
A strong Product Set shouldn’t depend too heavily on any one merchant.
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Guide
Why the Best Product Page May Not Have the Most Products
It’s easy to look at a product page with hundreds of options and assume it offers a better selection than one with 30.
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Guide
Finding the Next Article Inside an Existing Product Page
Coming up with a new content idea doesn't always have to start with a blank page.
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Guide
How Product Organization Reduces Decision Fatigue
Finding plenty of products is rarely the problem.
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Guide
How Context Changes the Way Shoppers Evaluate Products
A $200 suitcase can feel expensive until it’s sitting next to a $500 one.
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Guide
Building Content Around Shopping Moments
People rarely shop at random. There's usually a reason behind the search.
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Guide
Designing Product Collections for Different Types of Shoppers
Walk into any retail store and you'll notice something interesting.
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Guide
Building Product Pages That Encourage Exploration
Imagine you're shopping for a new espresso machine.
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Guide
How Product Data Shapes the Shopping Experience
When people think about the shopping experience, they usually focus on what they can see: the page layout, product images, pricing, or descriptions.
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Guide
Building Long Term Value From Product Content
Whether you're building Product Sets, category pages, comparison content, or buying resources, every new page represents an investment. The question is whether that…
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Guide
The Hidden Value of Consistent Product Information
Most discussions about product content focus on what information is available.